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☆ I shopped for spring clothes at Gap and Banana Republic, and I'm not sure I'd go back to either retailer
▼ + stars: | 2024-04-04 | by ( Terri Peters | ) www.businessinsider.com time to read: +1 min

I shopped for clothes and jewelry at Gap and Banana Republic, and neither retailer impressed me. Although I can afford to spend more money on clothing, I'd rather splurge on a meal or vacation. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been nearly a decade since I shopped at Gap or Banana Republic, but the retailers — both owned by parent company Gap Inc. — have been mall staples for as long as I can remember. This story is available exclusively to Business Insider subscribers.

Persons: —, It's, Richard Dickson Organizations: Republic, Service, Gap Inc, Mattel, Business Locations: Republic

☆ Here are Tuesday's biggest analyst calls: Amazon, Nvidia, Reddit, Tesla, Apple, Seagate, Micron, Spotify, Gap & more
▼ + stars: | 2024-03-26 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Mizuho initiates DraftKings as buy Mizuho said in its initiation of DraftKings that it sees "upside to revenue growth." Mizuho initiates MGM as buy Mizuho said MGM shares are "fundamentally misvalued." Mizuho initiates Carnival as buy Mizuho said Carnival is a top pick at the firm. Mizuho reiterates Micron as buy Mizuho raised its price target on the stock to $130 per share from $124. "We are upgrading PAGS to Outperform from In Line with a $18 target price."

Persons: Mizuho, Bernstein, Chipotle, CFRA, Morgan Stanley, Goldman Sachs, Goldman, Levi's, it's, Wells, Richard Dickson, Katrina O'Connell, Tesla, underperform Bernstein, it's bullish, Baird, Semtech, Jefferies, underperform Jefferies, Invivyd, Evercore, TD Cowen Organizations: Mizuho, Sands, MGM, Nvidia, Blackwell, Seagate, Nasdaq, UBS, JPMorgan, Taiwan Semiconductor, Navy, Micron, MU, Citi, Plains Energy, Bank of America, Spotify, Netflix, Apple Locations: Macau, Singapore, Westar, Kansas, Missouri, Argentina, Uruguay, Paraguay, China

☆ Gap shares pop as company's holiday earnings blow past estimates, Old Navy returns to growth
▼ + stars: | 2024-03-07 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +5 min

In this article GPS Follow your favorite stocks CREATE FREE ACCOUNTA general view of an Old Navy store. Sales at Old Navy grew 6% to $2.29 billion, and Gap's overall gross margin surged 5.3 percentage points to 38.9% thanks to fewer markdowns and lower input costs. The extra week contributed about four percentage points of growth during the fiscal fourth quarter, the company said. Last month, Gap announced it had tapped fashion designer Zac Posen to be its creative director and Old Navy's chief creative officer. "His role as chief creative officer at Old Navy is really to harmonize, orchestrate and dial up the storytelling across product and marketing."

Persons: Richard Dickson, We're, Dickson, It's, he's, Zac Posen, isn't, He'll, they've, Eric Chan, Amy Thompson, Mattel's Organizations: Old Navy, Inc, Navy, LSEG, CNBC, Mattel, LA Clippers Locations: Posen

☆ After an earnings blow out, CEO explains how Gap is 'reigniting' its brand
▼ + stars: | 2024-03-07 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

After Gap 's earnings report topped Wall Street's expectations on Thursday, CEO Richard Dickson told CNBC's Jim Cramer how his company is managing to turn its business around. "We've been reigniting this brand and drawing on what the brand was so special in the first place, really taking on trend products and amplifying it in new ways that only Gap can," he said. "We're using music, we're using fashion as entertainment, and we're taking basic product—linen, denim, wovens, pants—and we're amplifying the narrative around these categories and driving share growth." In addition to its namesake brand, Gap owns brands including Old Navy, Banana Republic and Athleta. "Zac's creative expertise, his cultural clarity, it's consistently evolved American fashion," Dickson said.

Persons: Richard Dickson, CNBC's Jim Cramer, We've, Dickson, he's, Mattel's Barbie, Zac Posen, Richard Dickson's Organizations: Mattel, Old Navy, Banana, Navy Locations: Banana Republic

☆ Old Hollywood Glamour at the Gap?
▼ + stars: | 2024-02-09 | by ( Ruth La Ferla | ) www.nytimes.com time to read: +1 min

On Monday Mr. Posen, 43, whose namesake brand ceased operations in 2019, was announced as the new creative director of Gap Inc. and the new chief creative officer of Old Navy. The designer known for pieces that evoke Golden Age Hollywood will “serve as cultural curator and creative partner,” Richard Dickson, the president and chief executive of Gap Inc., said in a news release. Nor is he the first star talent to be awarded a fancy title at Gap. Predecessors have included Patrick Robinson, who after a four-year stint was dismissed in 2011 and, more controversially, Ye, the rapper formerly known as Kanye West, whose Yeezy Gap partnership ended amid a scandal in 2022. And yet, the company still seems willing to bank on a “name” to help burnish its image.

Persons: Zac Posen, ” Richard Dickson, Posen’s, Patrick Robinson, Ye, West Organizations: Mr, Gap Inc, Old Navy, Target Locations: Posen

NEW YORK (AP) — Gap Inc. has tapped American fashion designer Zac Posen as the chain's creative director. Dickson had previously been president of toy giant Mattel and was responsible for re-energizing its Barbie and Hot Wheels lines. Gap also operates stores under Athleta and Banana Republic, Old Navy and its namesake brand. Photos You Should See View All 45 ImagesHe'll be executive vice president at Gap Inc. and also chief creative officer for the lower-priced Old Navy chain. Posen will work closely with Haio Barbeito, Old Navy’s president and CEO, reporting directly to him, the company said.

Persons: Zac Posen, Richard Dickson, Dickson, ” Posen, Katie Holmes, Rihanna, Haio Barbeito Organizations: San, Mattel, Navy, ”, Gap Inc Locations: San Francisco, Banana Republic, Posen

☆ I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp
▼ + stars: | 2024-01-21 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +8 min

Once known as a staple American mall brand, Gap lost its relevance among consumers who traded shopping centers for e-commerce. "Gap brand, as you know, has tremendous heritage as a pop culture brand," Dickson told investors. Jennifer Ortakales Dawkins/Business InsiderGap's design team is playing it too safe for today's competitive market. Jennifer Ortakales Dawkins/Business InsiderOn that note, Gap could be doing a lot more to market to younger generations. Jennifer Ortakales Dawkins/Business InsiderBriggs suggests brands like Gap go where their younger customers spend much of their time: TikTok, YouTube, and Instagram.

Persons: —, Richard Dickson, Dickson, Ellyn Briggs, Barbie, Neil Saunders, Jennifer Ortakales Dawkins, Briggs, Gen Zers, Gen, Gen Z, Piper Sandler's Organizations: Service, Mattel, Morning, New York City, Grand Central, Free, Nike, Alpha, Teens, Times, YouTube Locations: New York City, New York, Grand

☆ I shopped at Banana Republic and J. Crew to see which was having more success transforming its brand and winning over shoppers. The winner was clear.
▼ + stars: | 2023-12-05 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +2 min

Banana Republic and J. Crew are brands from a bygone era when safari cargo dresses and jewel-adorned oxfords were smart, chic office wear. Gap Inc. , which owns Banana Republic, has struggled to revive its appeal over the years. Banana Republic's third-quarter sales of $460 million were down 11% year-over-year, and its same-store sales were down 8%. For Banana Republic, that means improving clothing quality and elevating its aesthetic to become a quiet luxury brand .

Persons: —, Richard Dickson, Jenna Lyons, Libby Wadle, I'm Organizations: Service, Inc, Banana Republic, New York Times, Times

☆ I shopped at Banana Republic and J. Crew to see how their transformation is going. One was much more fun to shop.
▼ + stars: | 2023-12-02 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +2 min

Persons: —, Richard Dickson, Jenna Lyons, Libby Wadle, I'm Organizations: Service, Inc, Banana Republic, New York Times, Times

☆ CNBC Daily Open: U.S. economy is cooling, but may not fall off a cliff
▼ + stars: | 2023-12-01 | by ( Clement Tan | ) www.cnbc.com time to read: +2 min

This report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Clearer brand messagingNew Gap CEO Richard Dickson said the apparel firm's products had got "lost in the message" in its discount-heavy online communication. [PRO] Top holiday pickThe Dow is nearing a major milestone — and certain members may lead the blue-chip average over the finish line. CNBC Pro screened for the Dow members with the largest upsides to average price targets among Wall Street analysts.

Persons: Korea's Kospi, Hong, Nelson Peltz, Ike Perlmutter, Morgan Stanley, James Gorman, Jeremy Darroch, Francis deSouza, Josh Kushner's, Richard Dickson, Dickson, Dow Organizations: CNBC, Nikkei, underperform, Dow Jones Industrial, Disney, Marvel, Sky, Peltz, CNBC Pro, Dow, Wall Street Locations: Asia, Pacific, underperform Asia

☆ 'You barely knew what we were actually selling': Gap CEO Richard Dickson on the brand's heavy discount strategy
▼ + stars: | 2023-12-01 | by ( Lucy Handley | ) www.cnbc.com time to read: +1 min

New Gap CEO Richard Dickson has spoken about his experience upon joining the struggling company from toy business Mattel in August. "You barely knew what we were actually selling," he said on Wednesday, describing how the firm's four apparel brands had leant heavily on promotions and discounts. Dickson was addressing an audience at Voices, a conference organized by apparel industry website The Business of Fashion, in Oxfordshire, U.K. Displayed behind him on stage was a screenshot of Gap's website where money-off messages were a prominent part, which Dickson said was typical of the company's brands "a few months ago." Dickson took on the CEO role at Gap after an almost 10-year tenure at Mattel, where he was president and chief operating officer.

Persons: Richard Dickson, Dickson, it's, Gap, Barbie Organizations: Mattel, Fashion Locations: Oxfordshire

The Gap logo is seen on the front of the company's store in Paris, France, July 1, 2021. If current gains hold, shares will have nearly doubled since late July after the former Mattel (MAT.O) executive was appointed to revive the once sought-after brand. Gap's third-quarter earnings release Thursday showed significant inventory destocking, even as its holiday-season forecast disappointed. However, Gap joined other retailers in sounding a cautious note on spending, heading into the all-important shopping season. Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Shinjini Ganguli and Sriraj KalluvilaOur Standards: The Thomson Reuters Trust Principles.

Persons: Sarah Meyssonnier, Richard Dickson, Dickson, David Swartz, Swartz, Katrina O'Connell, Gap, Ananya Mariam Rajesh, Shinjini Ganguli Organizations: REUTERS, Mattel, Gap's Old Navy, Morningstar, Navy, Walmart, Banana Republic, Thomson Locations: Paris, France, Bengaluru

☆ Gap shares soar on Old Navy brand renewal, controlled inventory
▼ + stars: | 2023-11-17 | by ( ) www.reuters.com time to read: +2 min

Comparable sales at Old Navy rose 1% in the third quarter, the first increase in 10 quarters. "Old Navy gained market share, an encouraging early proof point that work to improve both product assortment and brand messaging" were driving results, Gap Chief Financial Officer Katrina O'Connell said on Thursday following the earnings. Gap's struggles with outdated inventory at its namesake brand and Old Navy had pushed customers to look for newer and fresher styles at rivals like Shein and Amazon.com (AMZN.O). Jefferies analysts said new CEO Richard Dickson's prior experience in reinvigorating brands like Barbie at Mattel (MAT.O) could bring a lift to the Old Navy banner. The apparel maker's executives also alluded to a "longer recovery" time for Banana Republic and Athleta, which has seen "product misfires" and weak "retail execution".

Persons: Sarah Meyssonnier, Katrina O'Connell, Richard Dickson's, Barbie, Ananya Mariam Rajesh, Sriraj Organizations: REUTERS, Old Navy, Walmart, Advisory, Navy, Jefferies, Mattel, Banana Republic, Thomson Locations: Paris, France, trendier, encouragingly, Bengaluru

☆ Gap's closet cleanup begins to pay off
▼ + stars: | 2023-11-17 | by ( ) www.reuters.com time to read: +2 min

REUTERS/Brendan McDermid Acquire Licensing RightsTORONTO, Nov 17 (Reuters Breakingviews) - Gap’s (GPS.N) new CEO is embarking on a closet cleanup. Shares in the U.S. apparel company leapt over 30% on Friday morning, a day after it unveiled third-quarter results. That reaction looks overdone, considering how overall net sales of $3.8 billion are still down 7% compared to last year, and earnings fell year-on-year. Same-store sales at sub-brand Old Navy for the quarter were up 1% year-on-year, the first quarterly increase in over two years. The company might even use that tailwind to revive its scrapped plans to separate Old Navy into a stand-alone company.

Persons: Brendan McDermid, That’s, Richard Dickson, Barbie, Sharon Lam, John Foley, Aditya Sriwatsav Organizations: REUTERS, Rights TORONTO, Reuters, Navy, Mattel, Banana Republic, X, Walmart, Thomson Locations: midtown Manhattan, New York, U.S, China

☆ Gap's new CEO thinks he can make Banana Republic a 'quiet luxury' destination
▼ + stars: | 2023-11-17 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +3 min

He wants to turn Banana Republic into a quiet luxury brand. AdvertisementGap's new CEO wants to transform its Banana Republic brand into the next destination for quiet luxury. Dickson's plan to reverse this downward trend includes turning Banana Republic into a quiet luxury brand by elevating its aesthetic and product offerings. "We think Banana Republic has an opportunity to thrive in the quiet luxury space," Dickson said. Quiet luxury clothing and accessories are devoid of logos or prominent branding and typically come in neutral or muted colors.

Persons: Richard Dickson, —, Dickson, Loro Piana Organizations: Service, Republic, Mattel, Navy, Inc, Banana Republic Locations: Banana, Banana Republic

☆ Old Navy gives Gap a little something to cheer about amid sales slump
▼ + stars: | 2023-11-16 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +3 min

But signs of a turnaround for its Old Navy division offered at least something to cheer about. Overall revenue in the quarter for Gap Inc. fell 7% in the period over last year to $3.8 billion. Store sales across its brands in the quarter dropped 6%, while companywide online sales slumped 8% over the same time last year. Looking at its individual brands, sales at Gap’s namesake stores tumbled 15% versus a year ago. Excluding the negative impact from the sale of Gap China and the shutdown of Yeezy Gap, net sales for Gap were down 6% versus last year.

Persons: retailer’s, Richard Dickson, Dickson, Mattel, Barbie, “ Barbie ”, ”, Neil Saunders Organizations: New, New York CNN, Old Navy, Gap Inc, Refinitiv, Old, Industry, Warner Bros . Pictures, Inc, GlobalData Locations: New York, China

☆ Gap shares soar on sales, earnings beat despite muted holiday forecast against uncertain backdrop
▼ + stars: | 2023-11-16 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +5 min

Gap hasn't managed to reverse its ongoing revenue slump, but its same-store sales were far better than expected. Gap saw modest improvements at Old Navy and its eponymous banner. The brand saw strength in women's and kids, and an uptick in activewear. The brand is still reeling from the shutdown of Yeezy Gap and saw comparable sales decline 1%. Banana Republic: Sales at Banana, known for its workwear and going out pieces, fell 11% compared to last year to $460 million.

Persons: Richard Dickson, Dickson, I'm, we've, Katrina O'Connell Organizations: LSEG, Old Navy, Banana Republic, Mattel, CNBC, Navy Locations: Banana, activewear, Gap

The sign for a Gap store is seen on 5th avenue in midtown Manhattan in New York June 16, 2015. The company expects fourth-quarter net sales to be flat to slightly negative, compared with analysts' expectations for a 0.33% rise, according to LSEG data. Banana Republic and Athleta's sales fell 11% and 18% in the third quarter, while Old Navy, Gap's biggest brand, recorded a 1% decline. Its net sales of $3.78 billion - mainly aided by its Old Navy brand - beat Wall Street expectations of $3.60 billion. Gap reiterated that fiscal 2023 net sales would decline in the mid-single-digit range.

Persons: Brendan McDermid, Richard Dickson, Deborah Weinswig, Weinswig, Zachary Warring, Katrina O’Connell, Ananya Mariam Rajesh, Kate Masters, Devika Syamnath, Matthew Lewis Organizations: REUTERS, Old Navy, Walmart, Banana, Gap's, Republic, Navy, Banana Republic, Thomson Locations: Manhattan, New York, Bengaluru

☆ CEOs from Alphabet, Walmart, Pfizer meet White House officials on refugees
▼ + stars: | 2023-09-14 | by ( Jeff Mason | Thomson Reuters | Jeff Mason Is A White House Correspondent For Reuters. He Has Covered The Presidencies Of Barack Obama | ) www.reuters.com time to read: +2 min

REUTERS/Annegret Hilse/File Photo Acquire Licensing RightsCompanies Accenture PLC FollowAirbnb Inc FollowAlphabet Inc Follow Show more companiesWASHINGTON, Sept 14 (Reuters) - Chief executives from a wide array of U.S. companies will meet White House Chief of Staff Jeff Zients on Thursday to discuss refugee resettlement and sponsorship programs, a White House official said. The CEOs will include Alphabet's Sundar Pichai, Walmart's Doug McMillon, Pfizer's Albert Bourla, HP's Enrique Lores and others. They are part of a council of leaders affiliated with Welcome.US, a group dedicated to helping support refugees in the United States. They will meet Zients and other White House officials "to discuss specific ways we can continue to work together to support safe, orderly pathways for people in need of safety to come to the United States, including through refugee resettlement and new, expanded humanitarian sponsorship programs," a White House official told Reuters. The White House, which says it wants to partner with the private sector to build a humane immigration system, worked with Welcome.US to help Afghan refugees coming to the United States after Biden pulled U.S. troops out of Afghanistan in 2021.

Persons: Annegret, Jeff Zients, Alphabet's Sundar Pichai, Doug McMillon, Pfizer's Albert Bourla, HP's Enrique Lores, Richard Dickson, Julie Sweet, David Risher, Hamdi Ulukaya, Mike Sievert, Goldman Sachs, Kathy Hochul, Zients, Biden, Donald Trump, Welcome.US, Jeff Mason, Christian Schmollinger Organizations: Google, Arena, REUTERS, Accenture, White, Welcome.US, Reuters, Lyft, Mobile, Blackstone, Comcast, Meta, Republicans, Democrat, Republican, Biden, Thomson Locations: Berlin, Germany, WASHINGTON, United States, Airbnb, New, New York City, United, Afghanistan

☆ Gap shares jump as investors focus on profit beat over weak forecast
▼ + stars: | 2023-08-25 | by ( ) www.reuters.com time to read: +1 min

Aug 25 (Reuters) - Shares of Gap (GPS.N) climbed as much as 8% on Friday, after the apparel retailer's quarterly profit beat indicated that the Old Navy parent's cost cuts were paying off even as easing demand weighed on its sales forecast. Gross margin increased 310 basis points to 37.6% in the second quarter from a year earlier. "(It's) no easy task at hand, but the ground work has been laid," said Barclays analyst Adrienne Yih. Still, the company forecast a steeper-than-expected drop in current-quarter sales and missed sales expectations for the second quarter and also warned it was losing market share to rivals including Shein, Amazon and T.J. Maxx. Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Sriraj KalluvilaOur Standards: The Thomson Reuters Trust Principles.

Persons: Barbie, Richard Dickson, Adrienne Yih, Ananya Mariam Rajesh, Sriraj Organizations: Old Navy, Jefferies, Bank of America, Mattel, Republic, Barclays, Maxx, Thomson Locations: Bengaluru

☆ Gap reports mixed second quarter and decline in sales across all brands
▼ + stars: | 2023-08-24 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +1 min

New York CNN —Gap reported declining sales across all four of its brands – Gap, Old Navy, Banana Republic and Athleta – in the second quarter, noting continued uncertainty among consumers. At its flagship Gap stores, sales were driven by “continued strength in the women’s category,” the company noted in its earnings statement, but that was “offset by strategic store closures in North America.”Across its brands, the company reported an 11% decline in online sales versus store sales, which were down 7%. Excluding the negative impact from selling Gap China to Baozun in January, shutting down Yeezy Gap, and headwinds from a stronger dollar, sales declined 4% at Gap. Old Navy sales declined 6% compared to last year, Banana Republic sales were down 11% and Athleta decreased 1%. The decline is prompting the retailer to close 30% of its Gap and Banana Republic stores in North America by next year.

Persons: Athleta, “, Richard Dickson, Dickinson Organizations: New, New York CNN, Navy, Banana, . Old, Mattel, Republic Locations: New York, Banana Republic, North America, Macy’s, China, Baozun

☆ Gap reports another period of declining sales across all brands, warns of 'uncertain consumer'
▼ + stars: | 2023-08-24 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +7 min

In this article GPS Follow your favorite stocks CREATE FREE ACCOUNTPedestrians walk past Old Navy and GAP stores in Times Square, New York City. The company is projecting net sales to decrease in the low double-digit range for the fiscal third quarter compared to last year's net sales of $4.04 billion. Sales declined 6% at Old Navy, on top of a sharp 13.6% decline in the prior-year period. Gap is betting Dickson can breathe new life into Gap's brands: its namesake banner, Old Navy, Banana Republic and Athleta. "We know that regardless of market conditions, strong brands, brands that matter, win," said O'Connell.

Persons: Drew Angerer, Katrina O'Connell, Neil Saunders, StreetAccount, Richard Dickson's, Mattel's Barbie, Dickson, Here's, Chris Blakeslee, Alo Yoga, O'Connell Organizations: Navy, GAP, Refinitiv, Old Navy, Mattel, Banana, Republic Locations: Times Square , New York City, Banana Republic, women's, men's, Gap China, North America

☆ Barbie doll sales are booming online as the blockbuster film barrels toward $1 billion at the box office
▼ + stars: | 2023-08-03 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

The "Barbie effect" is also boosting Mattel's direct-to-consumer sales of dolls, per Shopify. Shoppers are "voting with their wallets" for their favorite brands, even as they cut spending elsewhere, one exec said. Two weeks after the hit summer film's release, box office sales are on track to top $1 billion, and retail sales of the namesake dolls are booming. "We're seeing [Mattel] doll sales up 56%," said Harley Finkelstein, president of Shopify, the e-commerce platform that powers the direct-to-consumer operation for Barbie's parent company. "Consumers are voting with their wallets to buy from their favorite brands," he said.

Persons: Barbie, Harley Finkelstein, Finkelstein, Richard Dickson, Dickson, we've Organizations: Service, Shopify, Mattel Locations: Wall, Silicon

☆ This underperforming retail stock could rally more than 25%, Barclays says
▼ + stars: | 2023-08-01 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Investors should get off the sidelines on Gap given the retailer's potential for business improvement, according to Barclays. Her $13 price target implies shares could rally 26.2% from Monday's close. Yih said the company could see margin upside with a shift to cleaner inventory levels and mitigated freight challenges. Despite the opportunity to recapture some of the margin, Yih noted the company can do more work to stabilize the business and make it more malleable to consumer demand signals. Between the new management and potential for margin capture, she said the company's valuation multiple could be raised.

Persons: Adrienne Yih, Yih, Richard Dickson, Chris Blakeslee, Alo Yoga, — CNBC's Michael Bloom Organizations: Barclays, Navy, Old Navy, Mattel Locations: Monday's, 2Q23, Banana

☆ Mattel's Barbie is a hit. Retailers and restaurants want in
▼ + stars: | 2023-07-29 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +8 min

Around that time, it started planning Barbie parties: Celebrations with themed cocktails, pink food and plenty of opportunities to show off Barbiecore outfits in the Instagram-friendly venue, including life-size hot pink Barbie and Ken boxes. By marketing Barbie products to adults, large retailers may be able to get them to buy similar products for kids. With Barbie products that appeal to grown-ups, marketers are “getting that interactivity between adults and children, that bonding,” which can also be used as a selling point. The clothing retailer offers a Barbie line that includes Gap and Barbie branded t-shirts, jackets and more, for both kids and adults. Nordhielm pointed to Cold Stone Creamery’s Barbie pink cotton candy ice cream as a standout.

Persons: Barbie ”, “ Barbie ”, Moshe Isaacian, Isaacian, Richard Drew, “, ”, Tim Calkins, Barbie, Ken, Leana Chavez, cabana, Lauren McCord, Christie Nordhielm, Richard Dickson, Richard B, Levine, Levine Roberts, “ Barbie, Oppenheimer, David Canales, David Reibstein, University of Pennsylvania’s Wharton, we’re, Mike Blake, ” Reibstein, “ it’s, Northwestern’s Calkins, Mattel, Chrissy Teigen Organizations: New, New York CNN, Twitter, Mattel, Warner Bros, CNN, Warner Bros ., Northwestern University’s Kellogg School of Management, Wunder, Georgetown University’s McDonough School of Business, Press, University of Pennsylvania’s, Reuters, Creamery Locations: New York, Wunder Garten, Washington , DC, Zara, Gran Via, Madrid, Malibu, Malibu , California

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